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Privacy Policy
Last Updated: July 2025
This Privacy Policy describes how BaeBae ("we", "our", or "us") collects, uses, and protects your information when you use our mobile application.
Information We Collect
Personal Information
- Account information (email address, profile details)
- Baby information (name, birth date, developmental milestones)
- Family information (family member details, invite codes)
- User-generated content (photos, videos, memories, comments)
Usage Information
- App usage patterns and interactions
- Device information (device type, operating system)
- Log data (IP address, access times, app crashes)
Analytics and Tracking
PostHog Analytics: We use PostHog, a privacy-focused analytics platform, to understand how users interact with our app. PostHog helps us:
- Improve app performance and user experience
- Identify and fix bugs or issues
- Understand which features are most valuable to users
- Make data-driven decisions about product development
PostHog data is anonymized and aggregated. We do not share personal information with PostHog that could identify you individually.
How We Use Your Information
- Core App Functionality: To provide milestone tracking, activities, and product recommendations
- Personalization: To customize content based on your baby's age and development stage
- Communication: To send important updates, support responses, and notifications
- Improvement: To analyze app usage and improve our services
- Safety: To protect against fraud, abuse, and technical issues
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share information in the following limited circumstances:
- With Family Members: When you invite family members to your family circle
- Service Providers: With trusted partners who help us operate our app (hosting, analytics, support)
- Legal Requirements: When required by law or to protect our users' safety
- Business Transfers: In the event of a merger, acquisition, or sale of assets
Data Security
We implement industry-standard security measures to protect your information:
- Encryption of data in transit and at rest
- Secure authentication and access controls
- Regular security audits and updates
- Limited access to personal data by our team
Your Rights and Choices
Access and Control
- View and update your profile information
- Delete photos, videos, and memories you've shared
- Control who can see your family's content
- Manage notification preferences
Data Deletion
You can request deletion of your account and associated data at baebae.club/data-deletion. We will delete your information within 30 days, except where required by law to retain certain records.
Children's Privacy
BaeBae is designed for parents and caregivers to track their children's development. We do not knowingly collect personal information directly from children. All content about children is created and controlled by their parents or guardians.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes through the app or by email. Your continued use of the app after such changes constitutes acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us: